about Nudge
Who We Are
Nudge is a business psychology, organisation development and coaching consultancy practice dedicated to helping individuals and organisations reach their full potential through science-backed talent solutions.
Nudge empowers leaders, high-potential talent and professionals to thrive in their careers and reach new heights through transformational content, programmes and learning experiences.
What We Do
Nudge uses psychology and neuroscience to provide organisation development and talent consulting, leadership and high-potential talent assessment and development and coaching solutions. With expertise in leadership, talent management and development we help organisations to achieve transformational growth by leveraging, optimising and developing diverse talent, fit for the future of work.
Contact us today to learn more about our services.
how we work
At Nudge we believe that everyone has talent and the potential for growth. We're a people business led by our core values: Be Kind, Be Curious, Collaborate and Create, Always Learning.
meet the team
Fran Pestana, Founder & CEO
Fran is a Business Psychologist and Executive Coach with over 20 years experience in Talent Management, Organisation and People Development. Fran founded Nudge in 2025 to bring her knowledge, expertise and practical experience to advise forward thinking organisations and visionary leaders how to unlock their people potential. She's passionate about applying psychology and neuroscience to create thriving, brain-friendly work environments that bring out the best in people.
Fran's prior corporate experience includes Global Talent Leadership roles at Iron Mountain and E.ON, research and consultancy at the University of Nottingham, with foundations in the UK's National Health Service. Fran is an HCPC registered Chartered Occupational Psychologist, has a Practitioner Diploma in Executive Coaching and is working towards becoming a Certified NeuroTransformational Coach. A finalist in the Great British Business Woman's Female Ambassador of the Year Award she draws on life experience to promote gender equity, develop Women in Leadership and through life and career transitions.
Always learning, Fran loves reading, listening to podcasts and keeping up with the latest industry trends, but it's the creative and practical application of what she learns that drives her passion and enthusiasm, underpinned by her fundamental drive to make a difference and make the world a better place for generations to come. Fran lives in Derbyshire with her husband, 2 children and 2 cats. When she's not working, she's busy running the kids around the cricket pitch, football ground and golf course. Fran enjoys spending time with family and friends, getting out walking in the beautiful countryside around where she lives, relaxing at the spa, beach or lakeside and escaping with a gripping psychological thriller.
Associate Partners
Nudge achieves agility and scale by partnering with a network of experienced leaders and experts in the fields of HR, Organisation Development, Diversity, Equity and Inclusion, Talent Management, Coaching, Leadership, Learning and Development. This gives our clients the assurance of credibility, relevance and access to trusted advisors who bring the latest thinking to create innovative talent solutions.
